Select some or all of your CounterPoint items to sell in your online store. All your pricing, quantities, and item descriptions come directly from CounterPoint.
Categories
The category information in your online store comes directly from CounterPoint, but your online store category names and structure can be different from your CounterPoint store. You can define an unlimited number of categories and sub-categories—up to eight levels deep. And you can list a single item in up to 14 different categories.
Assign images and descriptions for some or all CPOnline categories. You can sort the items within a category by the item number, description, or price, and you can optionally group New or Special items at the top. For more precise control, assign a sort sequence number to each item or category so you have complete control over the sort order.
Featured Items
Display up to ten featured items on your Home page, Search page, Extra Pages, New Items page, Specials page, Favorites page, and/or Shopping Cart page.
In addition, you can feature items in each category (up to 15 items per category).
CPOnline supports two-dimensional grids (for length/width, color/size, etc.) for gridded items. Specify whether the colors and sizes appear as radio buttons or as dropdown lists—you can even customize the grid layout on an item-by-item basis.
Want more choices? For your gridded items, you can use cell-specific images, so that when a shopper selects a different color or style, the image changes accordingly. And, CPOnline supports oversize pricing for gridded items.
CPOnline displays item, category, and other miscellaneous images in GIF, JPG, or PNG format. You can also add animated Flash (SWF) files and PDF files that can be viewed or downloaded from the storefront.
When you're uploading a large group of images, just zip up the files and upload the single zip file. CPOnline will automatically unzip the images and put them where they need to go. It's that easy!
CPOnline automatically creates and displays thumbnails (smaller versions) of your item images.
You can also create and upload your own custom thumbnails. Use custom thumbnails if you want your thumbnail image to differ from your main item image, or if you want more control over the thumbnail image.
Categories can be displayed with an image, a description, or just the category name. Item images can display above, below, or beside the item description. You can define a global layout for all items or categories, or you can define layouts specific to just certain items and categories.
Your pages of items can display with or without thumbnails (smaller versions of your item images). Specify how many items appear on each page and whether those items display in columns or tiled across the page.
With Real-Time Previews, you can see how any item in your store will look with any layout, without having to actually apply that layout to your storefront.
Encourage shoppers to purchase additional items with links on your item pages. Use CounterPoint's substitute items as the related items, or specify up to 25 related items for each item from Store Management.
Related items can appear as item names that serve as links to the item description. Or, you can display the item's image, description, and even the price and a Buy button for each related item. For more precise control, individual items can have a unique layout for their related items. And the Real-Time Preview lets you see how any item in your store will look with any layout, without having to actually apply that layout to your storefront.
All pricing information comes directly from CounterPoint. Display item prices for all or some of your items, or suppress item prices until the shopper adds the item to their shopping cart. Prices can be suppressed on an item-by-item or category-by-category basis.
CPOnline uses many of the same flexible pricing options you have with CounterPoint, including alternate unit pricing, flexible discounts, limited-time sale prices, and oversize pricing for gridded items. If there are specific items you don't want to discount, you can mark individual items as non-discountable in CounterPoint.
When you import orders into CounterPoint for processing, you can optionally recalculate the item price based on CounterPoint's pricing rules.
All quantity information comes directly from CounterPoint. You can optionally display item quantities in your online store so shoppers know exactly how many units you have in stock for each item, and you can optionally choose a default order quantity to appear with each item.
When an item is out-of-stock, you can choose to display an out-of-stock message, suppress the Buy button, hide the item so shoppers don't see it, or do nothing (the shopper won't know that the item is out-of-stock). You can also display customizable in-stock messages for selected items.
Shoppers can type in additional information (reference text) when ordering certain items—perfect for entering monogram initials, adding text for gift cards that will ship with the item, and more.
Shoppers can search for items in your online store by keyword, price, item number, category, vendor, and color/size information. Customize the search method to display items that contain all of the keywords, any keyword, or a phrase. Or you can let the shopper choose the search method. When the results are displayed, shoppers can sort the results.
Include supplemental information for some or all of your items. Supplemental information can be used to enter item-specific search keywords (without those words actually displaying in the storefront).
For example, you could define a keyword of "sporting goods" that is associated with the baseballs you sell in your store. Even if the keywords "sporting goods" are not included in the description of the baseballs, when a customer searches for "sporting goods" in your store, they will find the baseballs.
Encourage additional purchases by displaying up to ten featured items on your Search page.
You can sort the items within a category alphabetically by the item number, description, or price, and you can optionally group New or Special items at the top. Items are sorted based on a primary and a secondary sort order, so you could, for example, sort first by price and then by item description.
For more precise control, assign a sort sequence number to each item or category so you have complete control over the sort order.
You can optionally display the vendor name for each item. Shoppers can browse your store by vendor or manufacturer, and you can even define discount rules based on vendor criteria.
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