CPOnline is designed to help you get your online store noticed. Let friends refer other friends to your site. Send out eNewsletters to your existing customers. Or submit your site to FroogleTM so new customers can find you.
We want you to get noticed—and stay noticed. With the right tools and marketing, your online store can be a profitable endeavor—just like your brick-and-mortar store.
Featured Items
You can feature items in different areas of your online store to encourage additional purchases and impulse buys.
Display up to ten featured items on your Home page, Search page, Extra Pages, New Items page, Specials page, Favorites page, and/or your Shopping Cart page. In addition, you can feature items in each category (up to 15 items per category). You can choose different items and a different item layout for each page that supports Featured Items, giving you maximum flexibility to show your items the way you want.
When you display Featured Items on Extra Pages, you can quickly create your own customized item pages. For example, you can create an Extra Page named "Father's Day Gift Ideas" and feature up to ten of your top-selling men's gift items on that page.
Use FroogleTM to quickly and easily submit all of the items in your online store as a data feed, or you can restrict your Froogle listings just to specific categories.
Froogle is a service from GoogleTM, one of the premiere search engines on the Web. Froogle applies Google's search technology to a very specific task—locating stores that sell the item a shopper wants and pointing the shopper directly to the place where they can make a purchase.
Product listings in Froogle are free! Froogle automatically crawls the Web to identify products for sale, but the best way for a merchant to include their products in Froogle is to submit a data feed.
You can also increase your Web site traffic with pay-per-click services offered by Overture and Google.
And because CPOnline uses item- or category-specific page titles, you can submit individual pages to help increase search engine placement.
Use global discounts and promotional codes to drive traffic to your store!
Global Discounts—Give everyone who shops at your store a discount! Discounts can be defined as a dollar amount or a percentage and can have starting and ending dates, a minimum order amount, and a maximum discount amount.
Promotional Codes—Select specific groups of shoppers who are eligible to receive discounts. Shoppers enter a valid promo code during checkout to receive their savings. Discounts can be defined as a dollar amount or a percentage, or you can offer free shipping or a free item. Like global discounts, they can have starting and ending dates, a minimum order amount, and a maximum discount amount. Plus, you can define "rules" so you can tailor your promotional codes just about anyway you want.
With CPOnline, you can offer discounts such as:
10% off any order totaling $50 or more
A free widget with every order placed by a new customer during the month of December
Free shipping on all orders placed in January
15% "Thanks for your business!" discount on all second orders (valid only for each customer's second order placed in your online store)
Free shipping for all customers whose total purchases in your online store equal $100 or more
These are just a few examples—CPOnline's flexible discount options let you tailor your promotional offers just about any way you want.
If there are specific items you don't want to discount, you can mark individual items as non-discountable in CounterPoint. Any order-level discounts (e.g., customer discount percent, promotional code discount, etc.) will not include any of the items you've marked as non-discountable.
And, when you combine discounts and promotional codes with eNewsletters, you can let all of your customers know about your special offers with the click of a mouse!
Send sale notifications, special offers, new item updates, and much more with CPOnline's built-in email newsletters (eNewsletters). You can include promotional codes and links from your newsletters to items in your storefront.
With CPOnline, it's easy to select a specific group of shoppers who will receive your eNewsletter. For example, you can send an eNewsletter to just those shoppers who reside in Mississippi and Tennessee who haven't visited your site in the past six months.
Let your shoppers easily email their friends about items they found on your storefront. You can customize the tell-a-friend email message and include a link to the item on your Web site.
Email messages can use either the shopper's email address or a specific email address (such as your store's email address) as the From email address
Reward affiliate Web sites (Web sites that advertise your products or provide links to your storefront) for sending traffic to your online store.
From Store Management, you can maintain a list of your valid affiliates with their name, email, and affiliate code. You can optionally validate the affiliate codes used in your storefront to ensure that only the affiliate codes you've chosen to use are stored and exported to CounterPoint.
With your own SSL certificate, you can view complete, statistical reporting on all visitors to your online store. See how many visitors you had, what page brought them to your store, what search engines and keywords were used (if any), and more.
Use this valuable information to increase traffic and sales in your CPOnline store.
Use meta tags to control the summary listing for your site for various search engines. Meta tags are keywords that are invisible to your shoppers. These keywords are used to help search engines find you and the items in your online store.
You can also enter meta description tags to describe your item and category pages. Search engines that use meta description tags will display these descriptions along with your listings.
You can optionally enter Order Scripts so you can easily incorporate Yahoo! Search Marketing scripts, Google scripts, BizRate order surveys, or any other third-party JavaScript that should run when as order is placed. Order Scripts are used by search engine promotion companies to track conversions (i.e., an order that is placed as a direct result of a search engine's result). Scripts can include dynamic information such as order number, order total, discount code, affiliate code, etc.
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